Refining the content concept

Initial content analyses are performed during the design step. Now that the extent has taken on a more definite shape, we are refining this concept. In doing that we also decide upon the grouping of your content and define the most important sectors.

Structuring your content is essential in order to achieve optimum readability. The visitor will only spend enough time on the page to perform the necessary actions (contacting you, purchasing a product, commissioning a service) if the desired content can be found quickly via the search function. Search options are, for example, the navigation, linking the pages to each other or a full text search.

The core content will therefore be placed in a manner that makes it accessible by just one or two clicks. The core product would be positioned on the starting page or the contact options would be included as an information box on all pages. Depending on the magnitude, the content will be arranged in a tree structure, where the depth in the tree corresponds to the relevance of the content.