The composition of your Internet appearance

Page header, navigation, recurring information fields and, of course, the content area - Archomedia will use the previously gathered insights and present you with the future composition of your Internet appearance. To accomplish the best results, we will of course rely heavily on our know-how in the fields of usability and marketing.

After the previously mentioned issues are fine tuned and decided upon, Archomedia will devise the composition of the Internet appearance. The visitor profile and the content analysis determine the positions of the particular elements on the page: page header, navigation, recurring information fields, content area. The rules of usability and marketing play an important part in the development process.

How much time does a visitor usually spend on an Internet page? Depending on if he came directly to your page or if he was redirected by a search engine, the visitor will spend more or less time absorbing the composition. In each case the duration is generally merely a couple of seconds long. If he does not find the information right away, the page will disappear from his screen.

That is why nothing must be left to chance in these decisive seconds. The visitor's view must be directed to the crucial elements and his expectations should, if possible, be fulfilled. In order to accomplish that, the page's navigation will be separated from the content and placed in a central position. Especially up-to-date content like news can appear on several pages in the form of a content box, so that interesting content encourages the visitor to keep reading at all times. If your Internet appearance incorporates a protected area for employees or clients, then that area can be placed in a central position as well.

Any case however requires that the extraordinary elements of a planned Internet appearance are examined thoroughly. The composition of an Internet appearance will be a deciding factor concerning the success of a page.