Adwords and SearchMarketing, Search engine advertising and optimization

Where others start to implement the content after the design step, we stall that in order to take care of one of the most important parts of website development. After all, what good is the most beautiful Internet appearance with the best information, if there are no visitors to pay attention to it? A sturdy marketing strategy is essential as far as the success of a web page is concerned and justifies the investment in said web page.

It does not suffice to simply hook the pages up to the Internet and hope for many visitors - visitors who ideally become customers later on. The offerings available on the Internet are without number and only a fraction of those are of any interest at all. But even being interesting alone does not suffice. Your Internet appearance must be a beacon in ocean of information in order to attract visitors like a magnet. A strategy is necessary to accomplish that.

Keeping all the individual factors like your budget and your goals in mind, we will evaluate all your options and create a marketing schedule for your pages. You will gain some insight into the available options in the following sections:

Search engine advertising

We usually focus on the two largest providers, Google Adwords and Yahoo Search Marketing. The advantage of search engine advertising is the liberty you have in budget planning. You can find lots of new customers for your Internet appearance even with with a small budget. But unless you want the assets you used to evaporate, careful planning is necessary. With your help, we will create search term groups which cover all the different subject of your Internet pages. Depending on the group we will then create special starting pages, so-called landing pages. These pages are optimized in relation to the search terms and offer a visitor exactly the type of information he is searching for. With the aid of several statistics, we regularly check to see if the strategy in place is successful as desired.

Classic advertising

You should make people aware of your Internet appearance in classic advertising as well, be it adverts, customer newsletters or your regular business correspondence. Existing customers can be tied even closer to your company by a high quality Internet appearance with up-to-date information about promotions and product changes. Making certain that your web sites are known among your customers can also support and help alleviate pressure from the support team.

Optimizing the pages for search engines

It doesn't always have to be paid advertising that helps to make your web appearance known. In accordance with some basic rules, we make sure that search engines have no trouble scanning your pages. On top of that, we will work out a concept to ensure a successful positioning of your pages within the search results. Visitors are usually more prone to trust pages that appear on the top of the list of results, as opposed to pages who appear further down in the list. Pages that do not number within the first ten results are often not paid any attention at all. We will try to make sure that you win this race for the customers' trust with our experience.

Offering additional information to improve the page's appeal

Both visitors and search engines like one particular thing: interesting offerings of information. As trivial as it might sound, few company pages offer real information beyond the usual distribution and marketing phrases. It is questionable if that is really necessary as every company usually has useful information to offer, which pleases the customers and improves the appeal of the entire web page. It goes without saying that you should not offer internal company information or help your competition. But most of the time there is enough potential to offer other things. We will of course discuss this subject with you in detail to determine what type of information is feasible for your page.